This Christmas, Julian invites us to immerse ourselves in a special atmosphere, an experience that revolves around David Lynch's famous revised phrase. The phrase goes like this: 'when the curtain starts to open, in the deep silence. Red takes you into a new world'.
Picture this. Sitting in your seat, in the theatre, in front of you, the red curtain of the curtain. What is hiding behind it? What emotions does the anticipation arouse before its opening? What do we expect from the performance that is about to begin?
With these questions, Julian wants to give the viewer the taste of anticipation before discovery, the taste of what the new year will bring. And he does this through the design of his boutiques, which for Christmas are dressed in red, as in a theatre, with scarlet and neon curtains enveloping the environment, creating an intimate space that welcomes and presents garments and accessories skilfully mixed in a context of velvety sophistication.
An experience that reminds us that the true meaning of Christmas lies in connection, sharing and the essence of the emotions that unite us as human beings.